Advertising is a pretty sweet gig every day. But every now and again advertising kicks it up a notch and takes you on an even more beautiful ride than usual.
And we’re on one of those rides right now.
We were recently named AOR for Kellogg’s brand, Morningstar Farms. Kellogg is one of the most iconic companies in the land and Morningstar Farms is one of the hottest brands in their portfolio. So that’s a really fab achievement, but not the “beautiful ride” we’re talking about. We’re talking about the charge and the challenge they’ve handed us.
First a little context.
Morningstar Farms is a veggie foods company. They make it possible for people to eat less meat and more veggie. And it turns out that these days a lot of people are looking to do just that – over 2/3 of the country by the count of folks who know such things.
What’s so good about that? Well, the answer to that question is what’s making us so smiley lately. Because just about everything is good about people eating less meat. It’s good for humans on just about every level – from the “my pants are feeling looser” level to the “wow I feel tip top” level.
No big whoop; just helping to make the world a nicer, healthier place.
And...it's good for the planet.
In fact, the more people that follow through with their intention to swap veggie for meat, the more the earth kicks back on its axis and says, “what was I so worried about?” We’re talking less greenhouse gasses, more saved water and a whole bunch of cows, sheep and other furry creatures breathing a huge sigh of relief.
So back to our charge – Morningstar Farms has given us the job of making a campaign that shares all that good news and in the process helps a whole lot of people do a whole lot of good for…well, everyone and everything. No big whoop; just helping to make the world a nicer, healthier place.
So yeah, this biz is constantly amazeballs (The Oxford English Dictionary says it's a word so why not use it?). We get to see stuff many don’t see and go places many don’t get to go. And every once in a while, we’re given a chance to change the world for the better. And when that happens, it’s one hell of a beautiful ride.