You were all here 20 years ago.
So was every person who’s ever worked here. Maybe not as you, but as part of a belief that started with 2 young creatives in an attic in the suburbs of Philadelphia.
WE SET OUT TO BUILD A CULT OF BELIEF.
And everyone that’s ever joined us, no matter how long they’ve stayed or when they’ve come, has had at least a little of that belief inside them.
You didn’t find that belief when you got here. It’s the reason you got here. You were already us. You already believed that it’s better to be a band of renegades. Rebels. Insurgents. Outlaws. Cowboys. You already believed that it’s better to ride out on the fringe. You already believed that it’s more satisfying to leave the first tracks. And that it’s better to be the ones storming the castle than to be the ones living safe and content behind its walls. You were all born with that little voice inside your head that screams bloody murder if you let up. Or stop short. You all came with itchy trigger fingers. You all already pushed yourselves to punch above your weight and stick and move until you find a way inside. You already wanted to take care of business on Main Street at high noon with the town’s people watching. Maybe outnumbered but never outdone.
You already instinctively knew “the idea is the boss” and that “all” is better than “one” and that “we” is better than “I”. Because you all came with humble inside you right next to hungry. And restless inside you right next to respect. You already believed that new territory is the only territory worth claiming. You already wanted to be unforgettable. You already knew how to see with your gut when the lights go out. And block out the fear when the spotlight goes on.
Belief is the reason we’ve grown and changed every year for 20 years.
But at the same time, it’s the reason we’ve remained constant.
It’s belief that’s run through the building and the people in it, no matter when, no matter who. It’s the reason we’ll look down the wave of tomorrow…and drop in. It’s the reason we’ll lean out over the edge with only the strand of a new idea holding us up. It’s the reason we’ll continue to go beyond making ads and onto discovering ways to create influence and lasting affect. It’s why we’ll continue to seek companies and people and partners that believe they can leave a lasting imprint on the world.
It’s why we’ll always stand together. And charge over the hill together. It’s why we’ll always boil with beautiful idealism and stubborn innocence. It’s why we’ll always ride fast; drink hard and challenge the whole world to fucking bring it on.
It's why you've always been here.
It's why we've done this for 20 years.
And it's why we'll begin it all again tomorrow.