Everyone knows how competitive the job market is these days, even for summer internships. Sports apparel brand Under Armour is taking the competition for its summer internship program up a notch with its “Ultimate Intern” program.
Rather than just submitting resumes, Under Armour is asking prospective interns to compete in social media challenges for two available intern spots. Philly-based agency, Red Tettemer + Partners created the social application competition, which includes challenges like creating a 40-second video about oneself, completing Twitter drills, interviewing an athlete, and creating a video documentary and a custom Tumblr page.
“Candidates will have to demonstrate how good they are at social programs,” said Dan Mecchi, director of digital media at Under Armour. “It’s not enough to have it on your resume — you have to show it. We want candidates to have a chance to separate themselves from the thousands of other candidates so we added a challenge for them to be creative and show us their X Factor.”
Applicants will be whittled down to 10 finalists, who will get Skype interviews with Under Armour corporate. The two interns will be announced May 10.
Agencies are usually the ones to get creative with their application process, like Campbell Mithun’s Twinkie branding challenge for prospective interns. It’s cool to see a brand trying different application processes too.
Under Armour’s internship is open to college undergrads and will last for 10 weeks, from May 28 to Aug. 9. For the two winners, the brand will take care of travel expenses and housing in Baltimore, where the internship takes place. Under Armour will also provide a $5,000 scholarship and $500 worth of Under Armour apparel for each intern.
Image via Shutterstock
More in Marketing
Why the New York Times is forging connections with gamers as it diversifies its audience
The New York Times is not becoming a gaming company. But as it continues to diversify its editorial offerings for the digital era, the Times has embraced puzzle gamers as one of its core captive audiences, and it is taking ample advantage of its advantageous positioning in the space in 2024.
Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace
Today’s marketing landscape is more fragmented than ever. Like consumer brands, business brands are looking to stand out in a crowded and competitive marketplace, making marketing tactics like streaming ads, influencers and humorous spots more appealing.
As draft puts WNBA in spotlight, the NBA is speeding up ballplayers’ transition to creators
The NBA’s star athletes are its greatest marketing asset.