Life in Quarantine

Reyka Vodka Wants Fans to Get Creative With Their Quarantine Beards

A new campaign supports bartenders impacted by Covid-19

Photo of a man with a long beard held by hair ties
Reyka Vodka's mascot Frikki demonstrates a proper Viking beard. Reyka Vodka
ian.zelaya
By Ian Zelaya

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Let’s be real: There’s less incentive to shave your face regularly when you’re quarantined at home during a pandemic. And Reyka Vodka wants people to know that’s OK. In fact, the brand is encouraging consumers to keep up their new isolation looks as part of its new social media campaign.

The Icelandic vodka brand has launched Beard of the Week, an ongoing initiative challenging fans to ditch their razors and experiment with new facial hair to win weekly prizes.

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ian.zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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