Red Tettemer O’Connell + Partners launched a campaign for its new client, smartphone case brand Speck, emphasizing the durability of its new Presidio line.
The “Designed for Impact” launch campaign aims to show, directly, that the Presidio line of smartphone cases are better equipped to handle a beating than competitors. In “Falling Florals,” for example, a floral print version of Presidio handles repeatedly falling into bouquets given the liquid nitrogen treatment and emerges no worse for the wear. It’s very much an illustrative approach and while competitors aren’t shown for comparison (it would have been kind of cool to see a phone destroyed by the test), the message is abundantly clear: if you’re the kind of person who’s prone to dropping your phone, you might want to invest in one of these.
“Speck has a compelling design and innovation story rooted in quality products that consumers rely on to protect their mobile devices,” said Speck vice president, marketing Michael Burdeny. “We partnered with RTO+P to amplify this message and educate a broader audience on why all cases are not created equal.”
“Speck is an undisputed leader in the protective case space and we jumped at the chance to work with them to promote the launch of its newest product line,” added RTO+P president and CCO Steve Red. “Presidio’s launch gave us the opportunity to help Speck elevate its brand awareness and reinforce its position as the dominant player in the mobile industry.”
In addition to the spots, the campaign also includes a print component, a partnership on a Buzzfeed quiz and an interactive “Dropped” game in partnership with Undertone.
Credits:
Agency: Red Tettemer O’Connell + Partners
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Directors: Ari Garber, Mark Garman
Art Director: Jeremy Gilberto, Marta Kosseva
Copywriter: Jordan Briendel
Producers: Joe Mosca, Amy Mangus
Account Executive(s): Susan Baraczek, Chelsea Dubin, Kim Trubey
Photographer/Designer: Nic D’Amico
Production Company: Monogram, WIRED Media Group Brand Lab
Director: Nic D’Amico
Director of Photography: Nic D’Amico
Music House: MilkBoy