You Know 'Dilly Dilly.' But Check Out the 'Deli Deli' Ad That's Running on Philly TV Today

Dietz & Watson blankets pregame with a spoof

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Philadelphia-based deli foods maker Dietz & Watson is running a regional Super Bowl pre-game ad with a knowing wink to Bud Light’s popular campaign playing off the “Dilly Dilly” catchphrase.

The spot was created by Red Tettemer O’Connell + Partners, which Dietz & Watson recently named as its agency of record. It opens with Ye Royal Deli attendant bellowing a hearty “Deli Deli,” before introducing a new food giveaway by “ye royal purveyor of meats and cheeses” at DeliDeli.live.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in