Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
New-model, multidisciplinary marketing communications firm; creative and strategic boutique; full-service advertising business; fully integrated marketing agency; the disruption company.
Do these bursts of jargon sound familiar?
PepsiCo marketing executive Brad Jakeman earned attention during October's ANA Masters of Marketing Conference for suggesting—among other things—that marketers need to do away with such "dated" terms as "digital marketing" and "advertising agency." Based on the descriptions offered by the agencies themselves, many advertising execs agree with him, given that agencies now are in the business of content creation, product innovation, marketing and communications.
But this is not a new conversation.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in