Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Fathers are hot in ads this year, and that's especially true as Father's Day approaches. Now, Dockers has tapped quadruple threat Taye Diggs—actor, singer, dancer, dad—to celebrate cool fathers.
A continuation of last year's "Stop Dad Pants" campaign, the new spot starring a slow-jamming Diggs, "Dad Jam," is an anthem that champions fathers and encourages them to stay stylish while being dads.
"The Dockers brand is synonymous with good guys everywhere," said Shaun Lewis, vp of global marketing for the Dockers brand.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in